About Rural Conclave
RMAI’s Rural Conclave is the knowledge platform that brings together the most forward-thinking marketers, innovators, entrepreneurs, technology players to unlock new possibilities in rural marketing. The emphasis of this two-day Rural Conclave is on 'Navigating the Future'. Rural conclave is aimed at bringing in the wholesome dynamics of rural marketing progression through rural experts of various domains to provide audiences much sought valuable insights, actionable advises and success stories as key takeaway which they can apply to their own business.
Panel Discussion: Thinking BIG in Rural - Master Class
We will kick off the Conclave with the session that demonstrates Rural has arrived, hence Rural Is Now! In this session we will take learning’s from major, early movers and successful players in Rural from diverse sectors. Leadership resources of these companies will share their success stories, challenges and strategies in this session.
Fireside Chat: Rural has its shades of Grey
Marketers usually tend to get swayed by the statement of blurring lines between Urban & Rural. Indeed, Rural consumer and the market is changing fast, but we still have media dark pockets, though having progressive aspirations but still are deeply rooted culturally, Impulsive buying is on rise hence has impacted FMCG marketing yet group think is still prevalent for high value products. In this session two veterans will share with the attendees these nuances of Rural.
Panel Discussion: GuruKool of Kick-ass Ideas
Three creative directors who were behind some of the best know engagement ideas will showcase their work in slide or video format. Post showcase, in this session we will learn from them how to curate compelling ideas for brands.
Panel Discussion: The New breed of Disruptors - Start-ups in Rural
How some start-ups have disrupted the traditional path of reaching out and marketing to Rural? Apart from the new learning’s, in this session we also explore the possibility of collaboration.
Panel Discussion: The Phygital Statregy
How solo approach of digital isn’t enough in Rural. How phygital is the winning mantra in Rural, The Phygital Statregy. Three digital marketing heads of the companies will share with how they applied phygital strategies to win in Rural.
Case Study Presentations by FLAME Asia Awards 2020 entrants on:
• Best Activation Idea of the year
• Best Use of Congregation Platform
• Best Last Mile Distribution Solution
• Best Use of technology/Mobile in Rural
A guided “Tech Tour” of few technology partners in Activation Land. They will demonstrate live the use of very smart, lean & scalable tech solutions for rural activation.
“Everyone knows and everyone agrees , but still most of the time is spent by marketeers on trying to prove wht rural is the next best bet.”
“Skill is the backbone for the sucess of all national missions like Make in Inida, Digital India Initiative,etc . ”
“In the age of rapid changes,best way to navigate the rural markets of the future is toco-create the products and services together with the rural consumers themselves. ”
“Future brings exiting time to rural India. ”
“ICT is transforming people,business and society with connectivity as the starting point of new ways of innovating and collaboraing. ”