MEDIA RELEASE

 

RMAI Rural Conclave 2025 Concludes Successfully, Spotlighting India’s Rural Transformation Journey

Held at India Habitat Centre, New Delhi | Theme: Rural India @ 2030 : Growth with Dignity & Digital

 

New Delhi, 21st November 2025: The Rural Conclave 2025 concluded on a high note at the India Habitat Centre, Lodhi Road, New Delhi, bringing together a distinguished gathering of rural leaders, policymakers, development experts, corporate stakeholders, entrepreneurs, NGOs, and students. The day-long conclave, themed “Rural India @ 2030 : Growth with Dignity & Digital,” showcased powerful insights and forward-looking discussions on the evolving rural landscape.

 

The Conclave was sponsored by Impact Communications  who was the Title Sponsor the Powered By Sponsor was - Map my India & Clarity X, Vritti Solutions Ltd and Insight India Network. Media partners for the conference was to Amar Ujala (Gaon Junction) for coming on board as Print Media Partner and Afaqs as our Digital Media Partner.

 

Delivering the Inaugural Keynote Address at Rural Conclave 2025, the RMAI President, Mr. Puneet Vidyarthi outlined a transformative ‘Rural Growth Outlook 2025–2030’, emphasising digital inclusion, climate-smart development, rural entrepreneurship, and the collective responsibility to build an empowered, future-ready rural India

 

This year’s edition witnessed energised participation, with attendees deliberating on key sectors including rural markets, digital adoption, agri-innovation, livelihood creation, fintech inclusion, climate resilience, CSR and grassroots entrepreneurship. The sessions highlighted emerging opportunities shaping the rural economy and stressed the importance of collaboration between government, industry, and community institutions.

 

Rural Conclave 2025 served as a platform to decode new growth drivers of rural India. The conversations and ideas shared today reflect the collective commitment to building an inclusive, innovative, and future-ready rural ecosystem.

 

The event hosted impactful keynote addresses, insight-rich panel discussions, and practical case studies presented by prominent voices from the rural development spectrum. Delegates engaged in meaningful dialogue on shifting consumer aspirations, leveraging digital infrastructure, strengthening rural supply chains, and designing sustainable, community-led development models.

The conclave concluded with a renewed call for collaborative action, encouraging stakeholders to continue co-creating solutions that accelerate rural growth and empower India’s next billion consumers.

 

The organisers extended their gratitude to all speakers, partners, and participants whose support made Rural Conclave 2025 a resounding success.

 

For event highlights and updates, visit www.ruralconclave.org

Follow us on Linkedin : https://www.linkedin.com/company/rmaiofficial/

 

 

 

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About

RMAI Rural Conclave 2025

Rural Conclave 2025, the flagship annual knowledge platform of the Rural Marketing Association of India (RMAI), will be held in the second week of November 2025 at the India Habitat Centre, New Delhi. The conclave is designed as a high-impact forum that brings together rural thought leaders, policymakers, corporates, NGOs, startups, agencies, and academia to deliberate on the opportunities and challenges that will define the next phase of India’s rural transformation.

As India progresses towards 2030, the rural economy is no longer viewed only through the lens of agriculture—it is an evolving ecosystem marked by rising aspirations, expanding digital adoption, and increasing integration with national and global markets. The conclave will examine how growth in rural India can be achieved with dignity—empowering communities, fostering inclusion, and preserving cultural identity—while being accelerated by digital innovation across commerce, finance, and consumer engagement.

Key Highlights

• Keynote: Rural Growth Outlook 2025–2030 – A forward-looking perspective on rural India’s economic and social trajectory.
• Rural Classification: Affluent → Aspirational → Underdeveloped – Mapping diverse rural segments to guide strategy and investment.
• Distribution Masterclass – FMCG, durables, services, and agribusiness strategies to crack the last-mile challenge.
• Future of Rural E-Commerce & Q-Commerce (incl. ONDC) – Understanding how digital platforms can democratize access and scale rural markets.
• Fintech for Inclusion at the Last Mile – Bridging financial gaps through innovative products and delivery models.
• Designing Rural Commerce Apps People Actually Use – Building intuitive, vernacular, and utility-driven platforms for rural users.
• Rural Activation: Beyond Entertainment to Action – Creating meaningful, impactful, and measurable engagement on the ground.
• RMAI Corporate Excellence Honours – Recognizing outstanding contributions and innovations in rural markets.

Register Now

Delegate Fee:

  • Rs. 10,000 + 18% GST for Members
  • Rs. 15,000 + 18% GST for Non-Members
"Rural India @ 2030: Growth with Dignity & Digital"

RMAI Rural Conclave 2025 Agenda

Download Agenda
01
  • 09:00 – 09:30 AM

Registration & Networking Tea

02
  • 09:30 – 09:40 AM

Ceremonial Opening

03
  • 09:40 – 09:50 AM

Welcome Note by RMAI President

Theme: “Rural India @ 2030: Growth with Dignity & Digital

Puneet Vidyarthi
President, RMAI | Head Brand Marketing - APAC & India, CASE Construction Equipment
04
  • 09:50 – 10:30 AM
  • MACRO & SEGMENTATION

Keynote: Rural Growth Outlook 2025–2030

05
  • 10:45 – 11:30 AM
  • MACRO & SEGMENTATION

Session 2: Rural Classification – Affluent → Aspirational → Underdeveloped

Puneet Avasthi
Director – Specialist Businesses
Insights, Kantar
Prabha Narayanswami
Research Director, Ipsos
Tanuja Rai Pradhan
Founding Team, ClarityX
Sanjay Kaul
Founder & CEO, Last Mile Channel Enhancement (LMCE)
06
  • 11:30 – 12:15 PM
  • DISTRIBUTION & COMMERCE

Session 3: Distribution Masterclass (FMCG, Durables, Services, Agribusiness)

Sanjay Panigrahi
National Advisory Committee Member (RMAI)
& Former Chief Customer Officer (Pidilite)
Ashok Bhatt
Founding Team, ClarityX
Sohit Satyawali
Chief Business Officer (Brand Business)
Crystal Crop Protection Ltd
Niraj Kumar
Senior Director, New Geograpies,
Colgate-Palmolive (India) Ltd.
08
  • 12:15 – 13:00 PM
  • DISTRIBUTION & COMMERCE

Session 4: Fintech for Inclusion at the Last Mile

Avinash Dubey
Head SMB for PayU
Partha Sengupta
Chief Risk Officer, Manipal Fintech
Himanshu Kr Mishra
Head – CMS & API Banking | Executive Vice President, Fino Payment Bank
01:00 – 02:00 PM | Networking Lunch
09
  • 14:00 – 14:30 PM
  • DIGITAL , ACTIVATION & INFLUENCE

Session 5: Building Rural Engagement Apps That Drive Brand Connect

Abhinav Jain
Co-Founder & CEO - Almonds Ai
Darshan Preet Singh
Co-Founder & CTO - Jasiel Creations
10
  • 14:30 – 15:00 PM
  • DIGITAL , ACTIVATION & INFLUENCE

Session 6: Rural Digital Strategy that Drives Brand & Sways Purchase

Ravikant Banga
Founder and CEO, Eggfirst
Rajesh Radhakrishnan
Co-founder & CMO - Vritti Solutions Ltd.
Srinivasakumar Karavadi
President, Inera Crop Science Pvt Ltd.
Himanshu Gautam
Group Head - Emerging Business & Partnerships, Amar Ujala Limited
11
  • 15:00 – 15:45 PM
  • DIGITAL , ACTIVATION & INFLUENCE

Session 7: Rural Activation – Beyond Entertainment to Action

Kalpana Raina
Chief Operating Officer, Impact Communications
Kartik Raina
Consultant - Learning Facilitators
Sanjog Singh Ahuja
Brand Manager - Snickers Innovations at Mars Wrigley
Rajiv Dubey
VP - Head of Media, Dabur India Ltd.
12
  • 15:45 – 16:30 PM
  • RESPONSIBLE GROWTH & PLAY-BOOKS

Session 8: CSR that Builds Markets & Lives

Dr Nida Faruqui
Deputy Director, CII
Varun Shrivastava
Social Activist, Founder of UPAY
Kavita Sah
Corporate Social Responsibility (CSR) India Head, CNH Industrial (India) Pvt Ltd.
13
  • 16:30 – 17:15 PM
  • RESPONSIBLE GROWTH & PLAY-BOOKS

The Rural Lions’ Den: Playbooks for Growth, Margin & Scale

Sanjay Panigrahi
National Advisory Committee Member (RMAI)
& Former Chief Customer Officer (Pidilite)
14
  • 17:15 – 18:30 PM

RMAI Corporate Excellence Honours

Recognition of leading Corporates who have been change makers in Rural.

Speakers

Gain insights from industry leaders

Ashok Bhatt

Founding Team, ClarityX

Avinash Dubey

Head SMB for PayU

Abhinav Jain

Co-Founder & CEO - Almonds Ai

Darshan Preet Singh

Co-Founder & CTO - Jasiel Creations

Himanshu Kr Mishra

Head – CMS & API Banking | Executive Vice President, Fino Payment Bank

Himanshu Gautam

Himanshu Gautam, Group Head - Emerging Business & Partnerships, Amar Ujala Limited

Kalpana Raina

Chief Operating Officer, Impact Communications

Kavita Sah

Corporate Social Responsibility (CSR) India Head, CNH Industrial (India) Pvt Ltd.

Kartik Raina

Consultant - Learning Facilitators

Niraj Kumar

Senior Director, New Geograpies, Colgate-Palmolive (India) Ltd.

Dr Nida Faruqui

Deputy Director, CII

Partha Sengupta

Chief Risk Officer, Manipal Fintech

Puneet Vidyarthi

President, RMAI
Head Brand Marketing - APAC & India, CASE Construction Equipment

Puneet Avasthi

Director – Specialist Businesses Insights, Kantar

Prabha Narayanswami

Research Director, Ipsos

Ravikant Banga

Founder and CEO, Eggfirst

Rajiv Dubey

VP - Head of Media, Dabur India Ltd.

Rajesh Radhakrishnan

Co-founder & CMO - Vritti Solutions Ltd.

Sanjay Kaul

Founder & CEO, Last Mile Channel Enhancement (LMCE)

Sanjog Singh Ahuja

Brand Manager - Snickers Innovations at Mars Wrigley

Sohit Satyawali

Chief Business Officer (Brand Business) – Crystal Crop Protection Ltd

Sanjay Panigrahi

National Advisory Committee Member (RMAI) & Former Chief Customer Officer (Pidilite)

Srinivasakumar Karavadi

President, Inera Crop Science Pvt Ltd.

Tanuja Rai Pradhan

Founding Team, ClarityX

Varun Shrivastava

Social Activist, Founder of UPAY

RMAI Corporate Excellence
Awards 2025

Register Now
Awards 2025

RMAI Corporate Excellence Awards

The RMAI Corporate Excellence Awards recognize outstanding contributions of companies driving growth, innovation, and impact in rural India. Organizations from any sector working in rural markets are invited to nominate themselves and submit entries under defined parameters. These awards celebrate best practices, leadership, and initiatives that are shaping the future of rural India.

RMAI will be acknowledging 10 best leading companies who have done path breaking work in rural.

Process

Awards Nomination Process & Criteria

The RMAI Corporate Excellence Awards celebrate organizations making a difference in rural India. Corporate companies, PSUs, rural marketing organizations, media & advertising agencies, and enterprises across all rural-focused sectors are invited to submit their entries under the defined award parameters.

1. Please upload self nomination write up not more than 5000 words in PDF format.
2. Upload/share Youtube link of the work, if in any video format.
3. Upload maximum 5 related images.
4. Any Awards and PR

STEP 1 - Online self-applications are invited from the corporates and agencies who wants to nominate themselves for the RMAI Corporate Excellence Awards’23.

STEP 2 - RMAI secretariat team will then collate the online nominations and present it in-front of the eminent jury comprising of NAC (National Advisory Committee) and leadership team of RMAI. Secretariat would assist the jury further in co-ordinating necessary support documents if required for any shortlisted case.

STEP 3 - The jury will then analyse the scores and contemplate to select the winners. Winners will be felicitated during RMAI’s Rural Conclave’25 on 21st November’2025 at New Delhi.
Jury

Our Esteemed Jury

Dr Anup Kalra

Business Advisor - Zenex Animal Health India Private Limited

Pradeep Lokhande

Founder & CEO, Rural Relation

Sanjay Panigrahi

National Advisory Committee Member (RMAI) & Former Chief Customer Officer (Pidilite)
RMAI Corporate Excellence Awards 2025

Submit Awards Entry

  • Award Entry Fee : Rs. 10,000 + 18% GST Per Entry

(Please elaborate in 250–300 words per point, with supporting data/documents)



(Please attach as annexures or upload if online form) - JPG/PNG images only



I hereby declare that the information provided is true to the best of my knowledge. I understand that the Jury’s decision will be final and binding.



Payment Details

For Online Payments IFSC/NEFT/RTGS - The banking details are listed below:

Beneficiary Account Name: Rural Marketing Association of India
Account Number: 401745052
Bank Name & Address: Indian Bank A-12 A Sector -19 Noida
Uttar Pradesh - 201301(INDIA),
IFSC/NEFT/RTGS Code: IDIB000S152


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