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About

RMAI Rural Conclave 2025

Rural Conclave 2025, the flagship annual knowledge platform of the Rural Marketing Association of India (RMAI), will be held in the second week of November 2025 at the India Habitat Centre, New Delhi. The conclave is designed as a high-impact forum that brings together rural thought leaders, policymakers, corporates, NGOs, startups, agencies, and academia to deliberate on the opportunities and challenges that will define the next phase of India’s rural transformation.

As India progresses towards 2030, the rural economy is no longer viewed only through the lens of agriculture—it is an evolving ecosystem marked by rising aspirations, expanding digital adoption, and increasing integration with national and global markets. The conclave will examine how growth in rural India can be achieved with dignity—empowering communities, fostering inclusion, and preserving cultural identity—while being accelerated by digital innovation across commerce, finance, and consumer engagement.

Key Highlights

• Keynote: Rural Growth Outlook 2025–2030 – A forward-looking perspective on rural India’s economic and social trajectory.
• Rural Classification: Affluent → Aspirational → Underdeveloped – Mapping diverse rural segments to guide strategy and investment.
• Distribution Masterclass – FMCG, durables, services, and agribusiness strategies to crack the last-mile challenge.
• Future of Rural E-Commerce & Q-Commerce (incl. ONDC) – Understanding how digital platforms can democratize access and scale rural markets.
• Fintech for Inclusion at the Last Mile – Bridging financial gaps through innovative products and delivery models.
• Designing Rural Commerce Apps People Actually Use – Building intuitive, vernacular, and utility-driven platforms for rural users.
• Rural Activation: Beyond Entertainment to Action – Creating meaningful, impactful, and measurable engagement on the ground.
• RMAI Corporate Excellence Honours – Recognizing outstanding contributions and innovations in rural markets.

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Delegate Fee:

  • Rs. 10,000 + 18% GST for Members
  • Rs. 15,000 + 18% GST for Non-Members
"Rural India @ 2030: Growth with Dignity & Digital"

RMAI Rural Conclave 2025 Agenda

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01
  • 09:00 – 09:30 AM

Registration & Networking Tea

02
  • 09:30 – 09:40 AM

Ceremonial Opening

03
  • 09:40 – 09:50 AM

Welcome Note by RMAI President

Theme: “Rural India @ 2030: Growth with Dignity & Digital

04
  • 09:50 – 10:30 AM
  • MACRO & SEGMENTATION

Keynote: Rural Growth Outlook 2025–2030

05
  • 10:30 – 11:15 AM
  • MACRO & SEGMENTATION

Session 2: Rural Classification – Affluent → Aspirational → Underdeveloped

Puneet Vidyarthi
President, RMAI | Head Brand Marketing - APAC & India, CASE Construction Equipment
07
  • 11:45 – 12:15 AM
  • DISTRIBUTION & COMMERCE

Session 4: Future of Rural E-Commerce & Q-Commerce (incl. ONDC)

08
  • 12:15 – 12:45 PM
  • DISTRIBUTION & COMMERCE

Session 5: Fintech for Inclusion at the Last Mile

01:00 – 02:00 PM | Networking Lunch
09
  • 14:00 – 14:30 PM
  • DIGITAL , ACTIVATION & INFLUENCE

Session 6: Designing Rural Commerce Apps People Actually Use

10
  • 14:30 – 15:00 PM
  • DIGITAL , ACTIVATION & INFLUENCE

Session 7: Rural Digital Strategy that Sways Purchase

11
  • 15:00 – 15:45 PM
  • DIGITAL , ACTIVATION & INFLUENCE

Session 8: Rural Activation – Beyond Entertainment to Action

12
  • 15:45 – 16:30 PM
  • RESPONSIBLE GROWTH & PLAY-BOOKS

Session 9: CSR that Builds Markets & Lives

13
  • 16:30 – 17:15 PM
  • RESPONSIBLE GROWTH & PLAY-BOOKS

The Rural Lions’ Den: Playbooks for Growth, Margin & Scale

14
  • 17:15 – 18:30 PM

RMAI Corporate Excellence Honours

Recognition of leading Corporates who have been change makers in Rural.

Speakers

Gain insights from industry leaders

Puneet Vidyarthi

President, RMAI
Head Brand Marketing - APAC & India, CASE Construction Equipment
Collaborations

Our Sponsors & Partners

RMAI Corporate Excellence
Awards 2025

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Awards 2025

RMAI Corporate Excellence Awards

The RMAI Corporate Excellence Awards recognize outstanding contributions of companies driving growth, innovation, and impact in rural India. Organizations from any sector working in rural markets are invited to nominate themselves and submit entries under defined parameters. These awards celebrate best practices, leadership, and initiatives that are shaping the future of rural India.

RMAI will be acknowledging 10 best leading companies who have done path breaking work in rural.

Process

Awards Nomination Process & Criteria

The RMAI Corporate Excellence Awards celebrate organizations making a difference in rural India. Corporate companies, PSUs, rural marketing organizations, media & advertising agencies, and enterprises across all rural-focused sectors are invited to submit their entries under the defined award parameters.

1. Please upload self nomination write up not more than 5000 words in PDF format.
2. Upload/share Youtube link of the work, if in any video format.
3. Upload maximum 5 related images.
4. Any Awards and PR

STEP 1 - Online self-applications are invited from the corporates and agencies who wants to nominate themselves for the RMAI Corporate Excellence Awards’23.

STEP 2 - RMAI secretariat team will then collate the online nominations and present it in-front of the eminent jury comprising of NAC (National Advisory Committee) and leadership team of RMAI. Secretariat would assist the jury further in co-ordinating necessary support documents if required for any shortlisted case.

STEP 3 - The jury will then analyse the scores and contemplate to select the winners. Winners will be felicitated during RMAI’s Rural Conclave’25 on 21st November’2025 at New Delhi.
RMAI Corporate Excellence Awards 2025

Submit Awards Entry

  • Award Entry Fee : Rs. 10,000 + 18% GST Per Entry

(Please elaborate in 250–300 words per point, with supporting data/documents)



(Please attach as annexures or upload if online form) - JPG/PNG images only



I hereby declare that the information provided is true to the best of my knowledge. I understand that the Jury’s decision will be final and binding.