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Coming Soon

Rural ConclaveNavigating Future

About Rural Conclave

RMAI’s Rural Conclave is the knowledge platform that brings together the most forward-thinking marketers, innovators, entrepreneurs, technology players to unlock new possibilities in rural marketing. The emphasis of this two-day Rural Conclave is on 'Navigating the Future'. Rural conclave is aimed at bringing in the wholesome dynamics of rural marketing progression through rural experts of various domains to provide audiences much sought valuable insights, actionable advises and success stories as key takeaway which they can apply to their own business.

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Conference Schedule

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KEY TOPICS

Keynote Address on theme ‘Rural is Now’

Panel Discussion: Thinking BIG in Rural - Master Class

We will kick off the Conclave with the session that demonstrates Rural has arrived, hence Rural Is Now! In this session we will take learning’s from major, early movers and successful players in Rural from diverse sectors. Leadership resources of these companies will share their success stories, challenges and strategies in this session.

Fireside Chat: Rural has its shades of Grey

Marketers usually tend to get swayed by the statement of blurring lines between Urban & Rural. Indeed, Rural consumer and the market is changing fast, but we still have media dark pockets, though having progressive aspirations but still are deeply rooted culturally, Impulsive buying is on rise hence has impacted FMCG marketing yet group think is still prevalent for high value products. In this session two veterans will share with the attendees these nuances of Rural.

Panel Discussion: GuruKool of Kick-ass Ideas

Three creative directors who were behind some of the best know engagement ideas will showcase their work in slide or video format. Post showcase, in this session we will learn from them how to curate compelling ideas for brands.

Panel Discussion: The New breed of Disruptors - Start-ups in Rural

How some start-ups have disrupted the traditional path of reaching out and marketing to Rural? Apart from the new learning’s, in this session we also explore the possibility of collaboration.

Panel Discussion: The Phygital Statregy

How solo approach of digital isn’t enough in Rural. How phygital is the winning mantra in Rural, The Phygital Statregy. Three digital marketing heads of the companies will share with how they applied phygital strategies to win in Rural.

Case Study Presentations by FLAME Asia Awards 2020 entrants on:

• Best Activation Idea of the year
• Best Use of Congregation Platform
• Best Last Mile Distribution Solution
• Best Use of technology/Mobile in Rural

RU-Tech Tour

A guided “Tech Tour” of few technology partners in Activation Land. They will demonstrate live the use of very smart, lean & scalable tech solutions for rural activation.

Rural Then and Now

A video walkthrough by the Current and Past Presidents of Rural Marketing Association of India on celebrations of #15YearsofRMAI, and a walkthrough of how rural has changed across these years from all perspectives.

Featured Speakers 2018

Past Attendees

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Registration & Pricing

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RMAI Members Fees


12,000 + 18% GST

Book an Early-Bird Ticket at INR 8,000 + 18% GST
(Valid till 15th April 2020)

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Non RMAI Members


15,000 + 18% GST

Book an Early-Bird Ticket at INR 10,000 + 18% GST
(Valid till 15th April 2020

For more details contact Aadhar Bhardwaj, Manager - Operations
Mob. : +91-9910552898 , Email : secretariat@rmai.in | aadhar@rmai.in

Register Now

We Will Get Back To You

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Trusted hands behind us

Partners

To Know More Contact Aadhar Bhardwaj on Mob. : 9910552898 Email : secretariat@rmai.in | aadhar@rmai.in

Event Venue

Venue : Taj Santacruz, Mumbai